One of Apple's features cost Facebook ૧૦ 10 billion

New York, Ta. 3
Meta, Facebook's parent company, said on Wednesday that Apple's changes to privacy features would cost its company as much as 10 billion. Meta CFO Dave Weiner said, "We believe that in 205, iOS will have an overall negative impact on our business and we are expected to lose ૧૦ 10 billion." In the first quarter of 203, their revenue will increase from 2 billion to ૨૯ 6 billion. However, analysts have put the estimate at 50 billion. Apple's app tracking transparency feature has had a huge impact on the advertising industry. This feature enables iPhone users to control their data. The app tracking transparency feature gives iPhone users the option to 'do' or 'not' track any one of the open ones. If a user chooses the 'No' option, app developers will not be able to access 'IDFA'. It is a device ID used for online aids.